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No matter what the brand of the coffee that you buy and no matter how great the advertisement is, if you do not own a coffee roaster and grind the beans yourself, you are missing out on enjoyment and paying a high price for it.
Before the age of mass communication, before the age of advertisements, coffee roasters were all within the family, and they were the ones who roasted their coffee and enjoyed them wholeheartedly.
It's always been a good feeling to wake up every morning with a pleasant coffee aroma. But the coffee aroma that many of us woke up each day is usually the aroma that comes from a metal can or a ceramic jar. That storage could never compare to freshly-ground beans.
The difference is this: If you roast with your own coffee roaster, drinking your own roasted coffee is like biting into freshly baked bread. The opposite is experienced by people who don't have coffee roasters. For them, they drink coffee that's like eating pre-cooked popcorn that is rubbery to the taste.
It could be hard to believe now, because so many people had been used to buying instant goods that often cannot compare to freshly-roasted beans. Try it for yourself sometime, just for the experience. Even if at first you don't achieve the level of exceptional coffee roasters, the coffee that you made, even with all its imperfections, will still be much better than those that you buy from a grocery store. There is an extra incentive as well. You will save up to 50% of the cost of store-bought coffee.
Aside from making coffee that is half the cost and tastes much better, here are other reasons to become your own coffee roaster.
Everyone knows how delicious freshly baked bread tastes compared with the stale loaves. Serving as your own coffee roaster and drinking from your own roasted coffee is as big a difference as that.
A roasting coffee bean explodes with aroma that is without equal. It permeates the senses and stimulates you to wake up and face the day.
Instant coffee and other grocery-grade coffee will not leave such an aftertaste on your palate. If it ever does, it will only be for a short while, not so with a freshly roasted coffee. On the contrary, your palate will retain the delicious taste for most of the morning.
When you are your own coffee roaster, you can be assured the best quality coffee because you cannot help but make it special for yoursself. You can sample the gourmet coffees. They too are freshly roasted and are an excellent alternative to the pre-ground coffee that you buy. Even then, it will never be and can never be as fresh and as good as when you roast it yourself.
If you can boil an egg, you can roast coffee. It is really quite simple. Use a popcorn popper if you can't find anything to properly roast the beans with. Pour in the beans and let them roast. If you do not want it too dark, have it lighter by roasting it for less time. You can make adjustments for different coffee textures as you experiment.
The satisfaction that you will get will more than make up for the trouble that you have by roasting your own coffee. Ignore the advertisements and experience for yourself how superb coffee really is. After that, you will never believe the boasting of coffee companies who say they have the best coffee in the world.